Date and Time:
1 day course: Friday 8 March
About the Course
Readers access information differently online – they tend to scan websites instead of reading – so your writing needs to be different. It needs to be shorter, sharper and easily accessible for impatient “information foragers”.
The aim of this workshop is to help participants to write content that is clear, concise, well-structured and user-friendly. An experienced writer and editor will show participants how to ensure the messages in their website are delivered effectively and persuasively to the target audience.
Attendees will be asked to provide details of their website in advance.
This workshop will help attendees to:
- Understand how users “read” websites and how this differs from printed materials
- Adapt hard copy for the web
- Use professional techniques to plan, create and edit web content
- Create web content that is clear, concise, accessible and user-friendly
- Recognise and avoid errors and potential problem areas
Sarah Marriott is a highly experienced trainer and former journalist who specialises in delivering Writing Skills courses for the public and private sectors. Sarah has worked as a feature writer and sub-editor at The Irish Times. She has also been involved in training Irish Times editorial staff. She is a former lecturer on the MA in Journalism at Dublin Institute of Technology and is author of Common Errors in Written English.
All of our open programmes can also be run on an in-house basis. For more information, see our page on In-House Training.